Which location yields the second-highest expected value in the craft fair EV table?

• A. Stay in gym
• B. Use gym and covered walkway outside gym
• C. Move to football field - open air
• D. Move to football field - pavilion

Answer: (C)

Expected value is the average outcome you can expect across all the uncertain factors at a location, weighing potential sales by how likely they are and subtracting costs. To find the second-highest EV, you look for the location whose EV is just below the maximum.

The open-air football field location tends to land as the second-highest because it combines strong outdoor foot traffic with moderate operating costs. It typically offers good visibility and customer flow without the higher setup or facility costs that can come with indoor or gated options. The gym-only choice usually limits reach and crowd size, lowering potential sales. Adding a covered walkway improves weather protection but adds coordination and cost, which can reduce EV relative to the open-air option. The pavilion could have higher fees or constraints that push its EV either above or below the open-air field depending on the table, but in this scenario the open-air field sits just behind the top choice, making it the second-best.